A presentation from one of our founding members' organization! Drew is a business support manager and has been working with billboards since DirectWest bought an inventory in 2018.

Digital Out of Home billboards run every 60 seconds, for 6 seconds each. Consumers are 48% more likely to engage with a brand, and 62% of drivers are exposed to billboards per hour. As an example, one customer had 0 ads in 2020 and received 146 web clicks. In 2021, they saw 367, and 2022 is already over 300% greater! Their newest addition is on the very busy Albert St. and Sask. Drive.

Tip: a clean ad - slogan, logo, photo - gives better results than an ad loaded with sale, address, social icons, etc.

Drew gave a really cool demonstration on LED billboards! The new tech gives twice as many lights for half the power consumption.