Harvard Western is active in the community. So, Daniel brought his colleague and marketing director at Harvard, Hope, to present on the Impact of Community Engagement on Your Brand.

Beyond insurance policies, Harvard Western cares about relationships and partnerships. First, Harvard Western understands community needs - they are part of KidSport, and align with initiatives that resonate with their target audience. Second, beyond philanthropy Harvard Western cares about building and maintaining trust - you'll see their staff volunteer at events. Third, they treat social media as the town square where they can visually show their involvement in the community.

In conclusion, by backing local causes that matter to your audience you become a recognized part of the community fabric. Client relationships built in shared values foster trust and loyalty, turning transactional relationships into partnerships. It's a win-win!